Category Archives: Loyalty Cards

Plastic Card Printing For Loyalty Cards

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Choose Plastic Card Printing For Your Loyalty Cards

Loyalty cards are promotional marketing tools that most businesses use across several industries.

Loyalty cards are designed mostly to encourage repeat purchases from new or existing customers.

They can also be used to track customer purchases to gain a better understanding of buying patterns and target marketing.

These cards are distributed in stores, online or through the mail. With businesses subjected to fierce competition it is just not enough to work hard, but also to work smart in order to reap great success.

Every business person knows very well that it can be harder to get new customers than to retain the old. Loyal customers or repeat customers are extremely important as they help with bringing a steady stream of income and keep the ball rolling and loyalty cards can do a great job with increasing repeat business. Now if you want these cards to look more appealing and last longer, then choose plastic card printing.

Wondering Where To Get Plastic Card Printing Done?

If you don’t know where to get plastic card printing done, then head on to CP Cards. We offer premium quality printing services at affordable prices. These cards are made from superior quality materials and are waterproof and cannot be easily destroyed. The cards are printed on both sides under the plastic surface, so that the printing doesn’t wear off over time. This is due to the printing being done onto a plastic base and the use of clear PVC being bonded on both sides. You also have the option of getting the plastic card printing in matt or gloss finishes.

For all your plastic card printing needs contact CP Cards.

Loyalty cards – getting more popular

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We received a phone call today from a customer requiring membership cards, they were a little unsure as to what method to use to actually store customers details on their computer system. Although we do not currently sell these packages we advised the customer that they have a few things to consider namely:

– Did they want to use barcode or magnetic strips (we advised the customer to look at the advantages and disadvantages of both these methods independently and advised that a search of the internet may assist them)
– They will need to purchase both software and hardware (some companies will offer all all in one package or it may be more cost effective to order the items separately)
– The hardware will allow the card to physically be scanned and information transferred to the companies computer system
– The software will enable the data on the customer to be managed e.g. points attached for a loyalty scheme or number of times the member has visited the organization/club.

We hope that providing information such as the above will help customers, as even though we do not currently sell these products, we like to be able to offer advice where we can.

Future blogs on the advantages and disadvantages of bar codes and magnetic strips may be posted (work load permitting). Watch this space!

Loyalty Cards – Why do you need them?

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Why get Loyalty Cards Printed?

Most of the major retailers in this country operate a loyalty scheme. Typically, this involves the customer signing up for a loyalty card. This is usually done by giving a certain amount of personal information to the retailer in question in exchange for the card.

Loyalty cards with companies both large (national or international) and small (as small as your local corner shop or even plumber!) are using loyalty cards as a way to both increase profits and customer loyalty/retention. They also find that they are more inclined to recommend a company to their friends or family if they operate a loyalty card scheme.

Having received the loyalty card, the customer can either take advantage of discounted prices, special offer or exclusive details on items in the shop or they can build up ‘reward points’ through their spending. When a certain number of reward points have been acquired, they can be exchanged for the goods or vouchers.

There are two benefits for retailers. Firstly, it encourages the customer to return to their shop in search of discounts or reward points. Secondly, the data recorded through the use of the card can give an insight into customer buying habits, telling the retailer what products are popular with what customers.

You might think that these loyalty card schemes are limited to major retailers, but that’s not the case. Loyalty card printing is available for everyone. Cards can be made in relatively small numbers with signature panels and account numbers on them. They can also be produced with magnetic strips for use with swipe card readers or even with bar codes.

Have a look through your own purse or wallet and see how many different loyalty cards you have, you may be surprises!

If you feel your business could benefit from a loyalty card scheme, get some printed today.

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Why Loyalty Card Schemes Work and Why Companies Offer Them

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Acquiring a new customer costs seven times as much as retaining one. So it is more profitable for companies to encourage customers to stay loyal by means of loyalty card schemes. Even if they forego some of their profits on the scheme, there is still more money to be made off an existing customer than a new one.

And the interesting thing is that it starts off a cycle of purchases – the more a customer receives by way of loyalty points, the more he/she is enticed to redeem those points in the form of discounts and buy from you further. Because companies make sure that the discount can be applied to only a part of the purchase, there are still more loyalty points to had from the remaining part.

If yours is a company that sells products which are purchased only periodically, say dog food, you could co-brand your loyalty card with a service provider, like a vet or grooming care. This is a great way of ensuring that your customers don’t switch loyalty to other brands/products.

If a particular loyalty program isn’t working, then you need to check if the rewards offered are in tune with your customers’ wants/needs. Out of 29 loyalty schemes that the average American household is enrolled in, only 12 see activity. So sometimes a discount on a visit to the vet might be better than a discount from a pet groomer.

Sometimes, it could be because the points/rewards system is too complicated. In the United Kingdom, you have to spend £76 on Costa coffee to gain £1.95. Caffè Nero, another coffee chain that specializes in Italian coffee, has a simpler rewards system – all you have to do is buy nine cups to get the tenth one free. In other words, you spend £18.45 to gain £2.05.
Loyal customers spend 67% more than new customers.

Cards or digital coupons for loyalty programs?
It can be tempting to go digital. You could simply let the customer know by SMS or email (or both), how many points he/she has earned on the purchase. But the chances are high that the person would forget them after reading it. Because there are several loyalty schemes around, it is hard to remember how many points he/she has at present with your loyalty program. Unless people redeem their points, the loyalty scheme loses its significance.

Cards are better because they don’t have to remember anything. They only have to present their loyalty card at the counter and avail of a discount. This is far easier than fishing out their cellphone, searching for the email that followed their last purchase and telling the cashier the coupon code or the number of points they have accumulated. Getting a discount each time – if he/she is eligible – only makes them more loyal to you.

If the loyalty card is well-designed and made of quality material, like the thick plastic you see with credit cards, your customers are also likely to hang on to them more than ones that don’t cost much in terms of material. This makes it even easier to shop and redeem their loyalty points.