Spring is nearly here, the nights are getting lighter and daffodils starting to emerge & its time for spring cleaning.

I guess it would also be a good time of any customers with membership schemes to have a spring clean as well, a few tips would be to:

Have a look at existing membership cards to see if they need an update you could run a member competition for them to design the new cards and offer a prize, this is a great way to make members feel included and help if you are struggling with design ideas alternatively you could take a look at our card examples on our website for inspiration.

You could consider implementing a tracking system to monitor member activity which could provide vital information to a club in terms of retention and member movement (barcodes or magnetic strips could help you with this) depending on when your membership year runs it may be time to ask member if they are renewing, bear in mind that people are still struggling financially so you may want to consider incentives such as renew for 12 months and get one month free or a free gift.

If any readers of this have any further ideas for fellow organisations please feel free to add them to this blog.