Recently the technical guys here noticed a lot of potential customers were coming to our website home page from Google using keywords such as membership cards or membership card printing but the ‘bounce rate’ was quite high.

This means that potential customers come to our website via the home page but they do not proceed any further to have a look around the website.

So today, our home page has been slightly revamped to be easier on the eye and more to the point about the types of plastic cards that we produce.

Only time will tell how successful this improvement will be.